Over the past few years, there’s been a palpable explosion of facial hair across the world, going so far as to inspire the report, “Negative Frequency Dependent Variation in Male Facial Hair.” That report, which appeared in the journal, Biology Letters, in April 2014, was produced by researcher at Australia’s University of New South Wales. It looked at whether we’ve reached “peak beard” the moment when beards become less attractive because of their ubiquity in society.
Eric Lough, founder of The Famous Beard Oil Company doesn’t think that’s happened. Recently he launched a line of boutique, handcrafted beard oils and beard care products to help condition beards to make them easier to manage and look and feel healthier.
“Beard oil has been around for many years, but many more men are adding this wonderful grooming tool to their daily use,” Lough says. “I believe that the demand for beard oil is higher now than it was a few years ago. Beards have become very popular among the men of Denver as well as other cities.”
“Famous Beard Oils are meant to hydrate and soften the beard, mustache or goatee by bringing back the natural oils that are depleted after washing the face,” Lough says. The oils are primarily intended as a beard conditioner, he adds, but “they can be used for pre-shaves or aftershaves as well or just an all-around skin moisturizer. They also absorb into the skin quickly without feeling greasy. I’ve had male and female customers buy my beard oils for many uses, not just for facial hair.”
The beard oil is currently available at LoHi’s Sol Shine and online. “I’ve only been up and running for about four months and things are moving very quickly,” Lough says. He’s moving into the U.K. market and looking at a number of other retail accounts.
The Famous Beard Oil Company offers such beard oils as Spicy Citrus, Woodsy Breeze, Sage Da Vinci, Ol’ 55 Blend, Highlander and five other unique blends.
Chris is a Denver-based freelance writer, editor and communications specialist. He covers sustainability, social issues and other topics.
read the article here: Famous Beard Oil Co. Makes Beards Shine Confluence Denver
BEARD ON AND BEARD PROUD!